On Tuesday, shoe company Adidas said it will be cutting ties with rapper Ye (formerly known as Kanye West) after his recent antisemitic comments in interviews and on social media.
Adidas said in a statement that it was ending production of Yeezy-branded products and stopping all payments to Ye and his companies. The company statement read in part: “Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
The 45-year-old West was worth around $2 billion for his music and sneaker brand Yeezy, as well as his former partnership with Gap which ended recently. He has lost multiple sponsors after tweeting he wanted to go “death con 3” on Jewish people. Balenciaga stopped working with West, and JPMorgan Chase also severed ties with him. Creative Artists Agency also dropped West as a client earlier this month.
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